Baobab
Région
Nouvelle-Aquitaine
Région
Nouvelle-
Aquitaine
Nouvelle-Aquitaine
Research and gamification
Introduction
Persona
Introduction
Audit
Interviews
Tests
Design system
Documentation
Insigths
Conception
Outcome
Introduction
Introduction
Desktop and mobile revamp
UX Research
UX Design
Overview
Educational app for 11–12 year-old students
For the 2024 school year, the Nouvelle-Aquitaine Region redesigned its school transport platform to improve usability and accessibility, while introducing a design system aligned with regional brand guidelines.
For the 2024 school year, the Nouvelle-Aquitaine Region redesigned its school transport platform to improve usability and accessibility, while introducing a design system aligned with regional brand guidelines.
Educational app for 11–12 year-old students
Users
First-year middle school students (11–12)
Limited attention span, requiring simple and focused interactions
Need for clear guidance to support task completion
First-year middle school students (11–12)
Limited attention span, requiring simple and focused interactions
Need for clear guidance to support task completion
Role
UX audit, user interviews and user testing,
Planned and conducted user testing with children and parents to identify friction points and inform UX improvements,
With the goal of creating a clearer and more intuitive experience.
UX audit, user interviews and user testing,
Planned and conducted user testing with children and parents to identify friction points and inform UX improvements,
With the goal of creating a clearer and more intuitive experience.
Frictions
Navigation and comprehension issues limiting user autonomy
Friction in key user flows
Hesitation and task abandonment
Engagement decreasing over time despite an initially positive experience
The existing interface no longer met user expectations in terms of clarity and ease of use
Technical and performance limitations affected task completion
Accessibility standards were not fully met, excluding some users
Lack of visual consistency reduced perceived reliability of the service
The existing interface no longer met user expectations in terms of clarity and ease of use
Technical and performance limitations affected task completion
Accessibility standards were not fully met, excluding some users
Lack of visual consistency reduced perceived reliability of the service
The existing interface no longer met user expectations in terms of clarity and ease of use
Technical and performance limitations affected task completion
Accessibility standards were not fully met, excluding some users
Lack of visual consistency reduced perceived reliability of the service
Goals
Improve usability, clarity and gamification for children aged 11–12
Strengthen engagement through simple, age-appropriate gamification
Enhance the experience while working within the constraints of the existing MVP
Address usability gaps identified in the existing interface
Minimize performance issues affecting user efficiency
Ensure inclusive access and reinforce perceived credibility
Create visual consistency to support trust and brand recognition
Address usability gaps identified in the existing interface
Minimize performance issues affecting user efficiency
Ensure inclusive access and reinforce perceived credibility
Create visual consistency to support trust and brand recognition
ress usability gaps identified in the existing interface
Minimize performance issues affecting user efficiency
Ensure inclusive access and reinforce perceived credibility
Create visual consistency to support trust and brand recognition
Challenges
Audit
Challenge
The audit was conducted upfront to identify structural usability, accessibility, and consistency issues, and to inform the testing scenarios and interview guides. Objectives:
The audit was conducted upfront to identify structural usability, accessibility, and consistency issues, and to inform the testing scenarios and interview guides.
The audit was conducted upfront to identify structural usability, accessibility, and consistency issues, and to inform the testing scenarios and interview guides.
The audit was conducted upfront to identify structural usability, accessibility, and consistency issues, and to inform the testing scenarios and interview guides.
Objectives
Identify structural usability issues across key user journeys
Assess accessibility barriers impacting inclusive use
Evaluate visual and interaction consistency across the platform
Inform test scenarios and interview guides with evidence-based findings
Identify usability and accessibility gaps
Understand user needs and pain points
Reduce friction in critical journeys
Support trust and brand consistency
Identify usability and accessibility gaps
Understand user needs and pain points
Reduce friction in critical journeys
Support trust and brand consistency
Identify usability and accessibility gaps
Understand user needs and pain points
Reduce friction in critical journeys
Support trust and brand consistency
User Interviews
Approach
Semi-structured interviews with parents to explore how they and their children use the Baobab app for homework support, uncover pain points, understand routines, and gather expectations around usability, clarity, and learning effectiveness.
Semi-structured interviews with parents to explore how they and their children use the Baobab app for homework support, uncover pain points, understand routines, and gather expectations around usability, clarity, and learning effectiveness.
Objectives
Understand homework routines and usage contexts
Validate usability issues identified in the audit
Explore trust and safety expectations
Identify unmet needs in homework guidance and motivation
Understand parents’ and children’s daily school transport routines and challenges
Identify and define user needs for managing school transportation independently and safely
Validate or challenge assumptions about how families use the app
Develop personas representing typical parents and students
Understand parents’ and children’s daily school transport routines and challenges
Identify and define user needs for managing school transportation independently and safely
Validate or challenge assumptions about how families use the app
Develop personas representing typical parents and students
Understand parents’ and children’s daily school transport routines and challenges
Identify and define user needs for managing school transportation independently and safely
Validate or challenge assumptions about how families use the app
Develop personas representing typical parents and students
User Tests
Approach
Scenario-based usability tests with parents and children to assess clarity, ease of use, and error prevention when completing homework-related tasks in the Baobab app.
Scenario-based usability tests with parents and children to assess clarity, ease of use, and error prevention when completing school transport–related tasks in the transport app.
Scenario-based usability tests with parents and children to assess clarity, ease of use, and error prevention when completing school transport–related tasks in the transport app.
Scenario-based usability tests with parents and children to assess clarity, ease of use, and error prevention when completing school transport–related tasks in the transport app.
Problem statement
Observe how parents and children complete homework tasks in the app
Validate usability issues identified in the audit under real usage conditions
Assess clarity, feedback, and ease of use of key features
Identify friction points and unmet needs in daily homework workflows
Evaluate how parents complete critical tasks in the app (e.g., registering children, managing subscriptions)
Identify friction points and errors in the user journey
Assess clarity, feedback, and ease of use of the platform
Gather insights to refine features, flows, and the overall experience
Evaluate how parents complete critical tasks in the app (e.g., registering children, managing subscriptions)
Identify friction points and errors in the user journey
Assess clarity, feedback, and ease of use of the platform
Gather insights to refine features, flows, and the overall experience
Evaluate how parents complete critical tasks in the app (e.g., registering children, managing subscriptions)
Identify friction points and errors in the user journey
Assess clarity, feedback, and ease of use of the platform
Gather insights to refine features, flows, and the overall experience
Persona
What for ?
The persona helped us represent typical users to guide design and development by better understanding their needs and expectations based on the various user interviews.
Insights
Key pain points
Lack of guidance and visual consistency, causing navigation hesitation (observed during usability testing)
Insufficient system feedback during loading and image processing, creating uncertainty about system status
Gamification elements (achievements) lacked context and visibility, reducing perceived value
Limited personalization options, weakening emotional engagement over time
Interface elements were not adapted to mobile usage
Navigation and action hierarchy lacked clarity
Users experienced uncertainty due to limited system feedback
Accessibility and readability issues affected overall usability
Interface elements were not adapted to mobile usage
Navigation and action hierarchy lacked clarity
Users experienced uncertainty due to limited system feedback
Accessibility and readability issues affected overall usability
Interface elements were not adapted to mobile usage
Navigation and action hierarchy lacked clarity
Users experienced uncertainty due to limited system feedback
Accessibility and readability issues affected overall usability
Key recommendations
Harmonize illustration and icon styles to improve consistency and reduce cognitive load
Improve iconography for key actions (e.g. clearer “add course” icon) to support faster recognition
Add contextual onboarding for first-time actions and unexplored pages
Provide informative feedback during loading and image processing
Reinforce gamification by clarifying achievement meaning and visibility
Introduce personalization options (avatars, subject colors) to support long-term engagement
Optimize layouts and spacing for mobile interactions
Strengthen visual and action hierarchy to guide users
Make user actions and system responses more explicit
Improve accessibility through contrast, structure, and clear grouping
Reinforce content hierarchy to reduce cognitive load
Optimize layouts and spacing for mobile interactions
Strengthen visual and action hierarchy to guide users
Make user actions and system responses more explicit
Improve accessibility through contrast, structure, and clear grouping
Reinforce content hierarchy to reduce cognitive load
Optimize layouts and spacing for mobile interactions
Strengthen visual and action hierarchy to guide users
Make user actions and system responses more explicit
Improve accessibility through contrast, structure, and clear grouping
Reinforce content hierarchy to reduce cognitive load
Outcome
Benefits
Reduced navigation errors and faster completion of key user flows, observed during usability testing
Improved user confidence through clearer hierarchy and consistent system feedback
Increased interaction with core features, especially progress tracking
Enhanced motivation supported by visible progress indicators and light, non-intrusive comparison elements
Simpler and more intuitive mobile interactions
Faster task completion for schedule checks and transport management
Clearer guidance and system feedback, reducing errors and frustration
More relevant and personalized information for parents and children
Simpler and more intuitive mobile interactions
Faster task completion for schedule checks and transport management
Clearer guidance and system feedback, reducing errors and frustration
More relevant and personalized information for parents and children
Simpler and more intuitive mobile interactions
Faster task completion for schedule checks and transport management
Clearer guidance and system feedback, reducing errors and frustration
More relevant and personalized information for parents and children
Persona
What for ?
The persona helped us represent typical users to guide design and development by better understanding their needs and expectations based on the various user interviews.
Persona
What for ?
The persona helped us represent typical users to guide design and development by better understanding their needs and expectations based on the various user interviews.
The persona helped us represent typical users to guide design and development by better understanding their needs and expectations based on the various user interviews.
Let’s work together
Let’s elevate your project
rebecca.colombel@hotmail.fr
+33606740954
ebecca
olombel
About me
Projects
AFD
School transports
Services
UX Research
UX Design
Wireframe
UI Design
Prototype
Illustrations
My artistic Journey
Socials
Région
Nouvelle-
Aquitaine
Research and gamification
Introduction
Audit
Interviews
Tests
Design system
Documentation
Insigths
Conception
Outcome
Introduction
Desktop and mobile revamp
UX Research
UX Design
Overview
For the 2024 school year, the Nouvelle-Aquitaine Region redesigned its school transport platform to improve usability and accessibility, while introducing a design system aligned with regional brand guidelines.
Users
First-year middle school students (11–12)
Limited attention span, requiring simple and focused interactions
Need for clear guidance to support task completion
Role
UX audit, user interviews and user testing,
Planned and conducted user testing with children and parents to identify friction points and inform UX improvements,
With the goal of creating a clearer and more intuitive experience.
Challenges
Frictions
The existing interface no longer met user expectations in terms of clarity and ease of use
Technical and performance limitations affected task completion
Accessibility standards were not fully met, excluding some users
Lack of visual consistency reduced perceived reliability of the service
Goals
ress usability gaps identified in the existing interface
Minimize performance issues affecting user efficiency
Ensure inclusive access and reinforce perceived credibility
Create visual consistency to support trust and brand recognition
Persona
What for ?
The persona helped us represent typical users to guide design and development by better understanding their needs and expectations based on the various user interviews.
Audit
Challenge
The audit was conducted upfront to identify structural usability, accessibility, and consistency issues, and to inform the testing scenarios and interview guides.
Objectives
Identify usability and accessibility gaps
Understand user needs and pain points
Reduce friction in critical journeys
Support trust and brand consistency
User Interviews
Approach
Semi-structured interviews with parents to explore how they and their children use the Baobab app for homework support, uncover pain points, understand routines, and gather expectations around usability, clarity, and learning effectiveness.
Objectives
Understand homework routines and usage contexts
Understand parents’ and children’s daily school transport routines and challenges
Identify and define user needs for managing school transportation independently and safely
Validate or challenge assumptions about how families use the app
Develop personas representing typical parents and students
User Tests
Approach
Scenario-based usability tests with parents and children to assess clarity, ease of use, and error prevention when completing school transport–related tasks in the transport app.
Problem statement
Evaluate how parents complete critical tasks in the app (e.g., registering children, managing subscriptions)
Identify friction points and errors in the user journey
Assess clarity, feedback, and ease of use of the platform
Gather insights to refine features, flows, and the overall experience
Insights
Key pain points
Interface elements were not adapted to mobile usage
Navigation and action hierarchy lacked clarity
Users experienced uncertainty due to limited system feedback
Accessibility and readability issues affected overall usability
Key recommendations
Optimize layouts and spacing for mobile interactions
Strengthen visual and action hierarchy to guide users
Make user actions and system responses more explicit
Improve accessibility through contrast, structure, and clear grouping
Reinforce content hierarchy to reduce cognitive load
Outcome
Benefits
Simpler and more intuitive mobile interactions
Faster task completion for schedule checks and transport management
Clearer guidance and system feedback, reducing errors and frustration
More relevant and personalized information for parents and children
Let’s work together
Let’s elevate your project
ebecca
olombel
About me
Projects
AFD
School transports
Services
UX Research
UX Design
Wireframe
UI Design
Prototype
Illustrations
My artistic Journey
Socials